great leadership requires effective decision making
AI ISN'T JUST CHANGING TECHNOLOGY
As AI reshapes markets and business, leaders must make great decisions under conditions that evolve daily. Leadership today is about making great decisions for the
opportunities and challenges in the AI era.
Traditional leadership models weren't built for AI driven complexity. FREIDDD® is the necessary step for leaders to recalibrate how they make decisions -
Before AI recalibrates it for them.
creating leaders who make FREIDDD® decisions
START HERE
Get the book 'FREIDDD YOUR MIND'
Learn what it means to make Financially Responsible, Emotionally intelligent, Data-Driven-Decisions. Author, Brandon Knight, sets the foundation and mindset for understanding the important convergence of the critical skills needed to make great decisions.
LEVEL UP
Get the FREIDDD® Leadership Certification
The only leadership model with decision-making credentials that prepare leaders for the opportunities and challenges of the AI era. Learn what it means to Inspire, Influence and Instruct others as you lead the creation a FREIDDD® culture in your organization.
MASTER YOUR PRACTICE
Use the FREIDDD® Decision Engine
Get access to a human-based, "Leaders-GPT" that provides answers and best practices for decision-making based on the FREIDDD® Leadership model principles. Backed by a community of leaders passionate about helping you make the right decisions in real time.
FREIDDD® Your Team, Department or Company
FREIDDD® LIVE
Would you like to make an immediate impact on your culture and get a timely ROI?
We provide in-person certification training as well. Customizable to your group size and schedule.
Start the process of creating a FREIDDD® Culture in your organization.
Send us a note to set up your FREE CONSULTATION.
Meet some FREIDDD® Leaders
Brandon Knight - Chief Executive Leader
Brandon Knight - Chief Executive Leader
Brandon Knight - Chief Executive Leader
Brandon is currently the Global Head of ZCX Evangelism for ZOOM. In his 30+ leadership years, he formerly led the CX practices for Intelisys and Telarus. He also served as the Managing Director for CX-Sherpa and Exceptional Contact Centers. Brandon has served dozens of Fortune 1000 companies and held CX leadership positions with Humana, S
Brandon is currently the Global Head of ZCX Evangelism for ZOOM. In his 30+ leadership years, he formerly led the CX practices for Intelisys and Telarus. He also served as the Managing Director for CX-Sherpa and Exceptional Contact Centers. Brandon has served dozens of Fortune 1000 companies and held CX leadership positions with Humana, Sprint, Travelers and others. Brandon sits on several Boards and is a highly sought-after keynote speaker and thought-leader. He is the author of “FREIDDD YOUR MIND” the foundational book for the FREIDDD Leadership Model. Brandon's industry impact has awarded him the Channel Futures Circle of Excellence, Channel Partners Top 10 Influencers of the Year, Channel Marketing Association Connector and JD Power Award for Customer Loyalty & Retention. He also served as Team Leader for the Hillsborough County (FL) Sheriff's Office VCP. Where he was awarded Volunteer of the Year.
David Knight - Chief Marketing Leader
Brandon Knight - Chief Executive Leader
Brandon Knight - Chief Executive Leader
Leads FRIEDDD, LLC revenue generation operations, product and company marketing, brand ownership, FREIDDD® evangelist, sales engine and P&L for all responsibilities.
For more than 25 years, David has provided leadership in news media, digital marketing sales, revenue strategy, sales marketing and operations, advertising product development
Leads FRIEDDD, LLC revenue generation operations, product and company marketing, brand ownership, FREIDDD® evangelist, sales engine and P&L for all responsibilities.
For more than 25 years, David has provided leadership in news media, digital marketing sales, revenue strategy, sales marketing and operations, advertising product development, app monetization, event production, strategic partnerships, SaaS tech support and Customer Experience.
Former Chief Revenue Officer for The Cleveland Plain Dealer; Vice-President, Customer Experience for Actsoft, Inc.; Executive Director Digital Media Sales and Operations for the New York Times Company; Vice-President Digital Revenue for Gannett/Arizona Republic and Director of Sales Apartments.com for Knight-Ridder Digital. Yahoo! Innovator of the Year Award Winner. 2022 Editor & Publisher Magazine "25 Over 50" Media Leaders Award. Board member Values In Action, United States of Kindness, Kindland/Just Be Kind App.
Chas Knight - Chief Compliance Leader
Brandon Knight - Chief Executive Leader
Chas Knight - Chief Compliance Leader
Leads FREIDDD, LLC accreditations program for FREIDDD® Leaders, certification program, training platform and growth initiatives.
Chas Knight is an accomplished, retired law enforcement Corporal with numerous instructor assignments at Anne Arundel County (MD) Police Department, Baltimore County (MD) Police Department, Maryland State Police
Leads FREIDDD, LLC accreditations program for FREIDDD® Leaders, certification program, training platform and growth initiatives.
Chas Knight is an accomplished, retired law enforcement Corporal with numerous instructor assignments at Anne Arundel County (MD) Police Department, Baltimore County (MD) Police Department, Maryland State Police Department, and Alexandria (VA) Police Department. Mr. Knight was the recipient of several Governors' Citation from the State of Maryland. Expert Witness by the District Courts of Maryland (AACO). Knight led the development of security operations for KPMG's Lakehouse Training Facility in Lake Nona, FL. Chas has been a leader within the Kappa Alpha Psi Fraternity for over forty years and is currently active in the Guide Right and Kappa League leadership programs. Knight attended Manna Bible Institute, Temple University, Newport Beach University Law School and KPMG Leadership School.